This Cole St. Clair guy is a complete ass. I hate rich, privileged brats that are given everything (money, fame, lovers) and are nothing but full of self-pity. Plus he seems to get a kick out of torturing Sam, who's been through enough. Not only does he torture the poor kid who's parents tried to kill him but he ridicules him for his bad reaction to being confronted with the horrible memories. "You're making me be cruel."